How To Write A Letter Introducing Your Services

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Creating a good first impression is important for whatsoever business, particularly if information technology's a new company that doesn't accept a big reputation still. There are several ways to introduce your company online, in an introduction letter of the alphabet, marketing materials, and in elevator pitches. Emphasize the problem that your visitor's service or product solves, and explicate what makes your company unique. Remember, introductions are meant to exist short, and so don't overdo it.

i
Introduce yourself and the proper noun of your company. To kickoff an introductory letter of the alphabet for your visitor. Innovate yourself by providing your proper name. A unproblematic "I am" statement works perfectly well. Include the company that you operate or represent in the side by side sentence of your introduction. Keep a formal tone throughout the letter to avert coming off as likewise familiar or presumptuous.^[one]
- For example, the owner of a bakery introducing her business may start, "I am Samantha Jones, and I am the owner and operator of Good Cakes."
- If you're sending a physical letter, write information technology on your visitor letterhead.
2
Explicate what your visitor does and what its mission is. ^[two] After you've established who you are and the company that you lot represent, expand on the company'southward goal and purpose. Include data about when you started solving a problem or providing a service. Include three-4 sentences on the field of study of your company and its goals.^[iii]
- For instance, the letter may go on to say, "Good Cakes specializes in gluten-free broiled goods, with a specific accent on cakes. In 2015, Good Cakes was founded with the goal of providing a good for you alternative to high-fatty cakes for the people of Springfield."
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three
Expand on why you lot're writing your letter. Next, provide some information on why you're sending your letter. If you're making a simple introduction, let your reader know that yous're only introducing yourself and maxim hello. If you're seeking investors, explicate why your visitor is assisting and worth investing in. If you're trying to form a partnership, provide an outline of your idea for the partnership. Include two-4 sentences on your reason for writing your letter.^[4]
- If you lot're writing to introduce yourself, say, "I am writing to inform y'all that nosotros take opened a new location on Primary street. We'd love to have you end past some time and cheque our operation out."
- If you're writing a potential investor, say, "We are seeking additional financial support equally we expand through the region. Our profits were up 40% concluding quarter, and the word-of-mouth customer base is loyal."
- If you're writing a potential partner, say, "Nosotros are seeking a high-quality flour distributor to work with. We believe that y'all may be a phenomenal partner, and I would dearest to sit downward and detect a manner to work together."
- Don't get besides detailed here. This is your first fourth dimension interacting with the reader and if yous become into besides much particular, they may be turned off and simply finish reading.
iv
Include next steps and advise a meeting or conversation. To finish, suggest a formal meeting or casual sit-downwards to discuss next steps. Giving a physical way to meet, talk, or sit down down and discuss your ideas provides your reader with a clear option to move forward. Shut your letter out by providing your reader with your contact information and a note about hoping to speak soon.^[5]
- For example, y'all could say, "If y'all'd like to sit downward and discuss this farther, contact my role and permit me know what time works all-time for you. I can be reached at 555-5555. I hope to hear from you shortly."
- Include your title, name, and a formal salutation, like "sincerely."
- Proofread your introduction before sending it. If yous have any typos or errors, your reader may catch them and assume you lot aren't worth working with.
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1
Create a business concern account on Facebook and Twitter. While there are dozens of options when it comes to social media, Twitter and Facebook are undoubtedly the most popular platforms for businesses. They allow y'all to interact with customers directly without spending whatever money on marketing materials. Get to each site and sign up for a an business relationship using your business organisation electronic mail.^{[half dozen]}
- On Facebook, click the "Create a Page" push button in the tiptop right corner from your personal business relationship. Select "Local Business organisation" and sign up to link information technology with your personal profile. There are no special business accounts on Twitter—they're the same every bit regular profiles.
- If your visitor is trying to develop a youth-oriented make, sign up for an Instagram business relationship also.
- Register your company on Yelp and Google to brand it easier for people to detect your business organization. These aren't keen social media sites for marketing though, since users can't "follow" specific businesses and you can't mail anything.
two
Make your profile appealing with a fun description and photos. In the "Introduction" and "About" sections, requite a fun snapshot of your company using friendly and playful language. Upload a profile photo of your logo. On Facebook, upload additional photos of your storefront, employees having fun, and whatever aesthetic photos of your products or services. Include your location and a link to your visitor'south website.^[7]
- For example, a bakery's profile description might read, "Springfield's most delicious bakery! Brownies, strudels, cookies, and muffins! Come up get your favorite treat at Good Cakes with half of the calories!"
- If you don't have a logo, use a photo of one of your products, your storefront, or a smiling employee as your profile photo.
3
Add people every bit friends on Facebook and followers on Twitter. To draw attention to your business, start adding and following people. If your service is digital, don't worry about where the people are located. If you're a local concern with a physical store, endeavour to add people that alive in your area on Facebook. The more people that follow yous back or add your page, the higher your profile volition announced in online searches.^[8]
- On Twitter, playfully commenting on the Tweets posted by your competitors is a common way to build your company's contour.
- This tin can exist a pretty time-consuming process, but waiting for your company to abound on social media on its ain is a bad strategy.
4
Offer discounts or special deals to your followers and fans to concenter business organisation. To encourage people to interact with yous on social media, offering a discounted price or special deal to new followers. Make your beginning post an annunciation declaring your deal for your fans and friends. This way, people volition take an immediate incentive to engage with you lot online.^[9]
- Special deals could include a free tote bag, buy 2 get ane free, raffles, or a reduced cost on a specialized service.
- Include a photograph of your product or service aslope your first mail service. For a bakery, this could be a close-upward photograph of a delicious, frosted block.
- An proclamation may read, "Come i! Come all! Follow our Twitter or Facebook page and get a free cupcake with any buy. Come on down to Good Cakes and show us that you lot've followed our business relationship to merits your bonus treat!"
5
Respond and collaborate with people commenting on your folio. If you treat your Facebook and Twitter profiles as static forums for announcements, people will non be inclined to interact with yous. To ensure that people come back to your contour regularly, answer to comments on your page and posts. This will make your business concern attainable to people online while giving your visitor a man affect.^[ten]
- Don't be uptight. When people post jokes or funny comments, respond with a joke of your ain or a uncomplicated "That's hilarious!" This will give your company the epitome that information technology'southward responsive and operated by real people with a sense of humour.
6
Update your account regularly to stay engaged. Regularly mail announcements, special deals, and photos of your products or services. Posting regularly will ensure that your company shows up in your followers' timelines and Twitter feeds. This will keep you relevant and ensure that followers and friends engage with your brand.^[xi]
- Don't overdo it by posting more twice a mean solar day. If you're popping upwardly too often on your followers' feeds and timelines, viewers may grow tired of seeing your posts. Posting once every other mean solar day is a good way to be consistent online.
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1
Make up one's mind the goal of your introductory materials. If yous're creating an "Nigh United states of america" tab or crafting a homepage for your website, your introduction should provide readers with your company's background and history. If your introduction is going to exist used for marketing materials, brochures, or presentations, you'll want to emphasize your visitor'south services and mission. Showtime by determining who your introduction is actually for to aid you figure out what data you lot want to include.^[12]
- For instance, a curt story about your father inspiring you to start a design firm is totally appropriate for an "Virtually Us" page, since your reader is probable seeking background information. Information technology won't be the right move in a brochure you're designing to appeal to clients, though.
two
Begin by introducing your visitor's proper name and service. To orient your reader and emphasize your company'southward services, start by introducing the name. And then, immediately include your business'due south service or production so that your reader can immediately identify what your visitor really does. If you don't include the service or product, people will exist confused about what your visitor actually does and may just terminate reading.^[xiii]
- Unless y'all're operating a family business or really want to emphasize the personal bear on that your visitor has, avert using the pronoun "I." Instead, speak in the tertiary person from the visitor'due south perspective.
- If y'all're creating an "About Us" folio for a bakery, start with something like, "Practiced Cakes is a modern bakery that makes delicious cakes, cupcakes, and strudels!"
- If you're creating marketing materials, you might say, "Good Cakes is a mod bakery specializing in high-terminate broiled goods."
3
Explain the origins of your visitor to provide some context. To requite your reader some information about your visitor'southward origins, spend 1-three sentences explaining how your visitor started. If the story isn't especially interesting, continue it shorter. Include any relevant details about your funding, inspiration, partners, or motivation for starting the business.^[14]
- If you're creating an "Most Us" page, y'all could say, "Back in 2015, Samantha Jones was looking for a baker that fabricated gluten-gratis cakes. Seeing the lack of healthier options in the expanse, she saw an opportunity."
- If you lot're introducing marketing materials, say, "Good Cakes was created in 2015 with the goal of bringing gluten-gratuitous cakes to the public."
4
Emphasize what makes y'all unique to stand up out. Close your introduction by illustrating what makes your service special. I fashion to do this is to enquire regular clients or customers why they're attracted to your concern. Some other way to do this is to focus on your mission statement and emphasize your visitor's philosophy towards the niche that it fills. Close your intro with ii-iii sentences about why your business is unique.^[15]
- For the baker business organization, this might be, "While about bakeries look to cutting corners and hook customers past using lower-quality ingredients and as well much sugar, Good Cakes believes that cake can exist both delicious and salubrious."
5
Exist concise and avoid over-explaining to keep your reader'due south attending. Take a look at "About Us" pages for major companies and you'll detect that they tend to be less than a paragraph. Near readers examine an introduction considering information technology's brusk and provides an efficient summary of visitor's services and goals. Continue your introduction less than 1 paragraph to avoid presenting also much data.^[16]
- Yous may exist able to become abroad with a longer introduction if your visitor has a actually fascinating story. It ameliorate involve some really fascinating details if you're going over a paragraph though!
6

Proofread your introduction multiple times to avert looking unprofessional. Once you've constructed a typhoon of your introduction, proofread information technology. Read it out loud and expect for whatever mistakes or unclear language. Then, proofread it again. If in that location is a typo, grammar error, or punctuation mistake, your company could appear sloppy and unprofessional. Set any errors to avoid coming off as incapable of running a serious company.

Tip: Share your introduction with other employees or business partners to see if they have whatsoever productive feedback for you.

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1
Milkshake their hand and innovate your proper noun and position. This may audio obvious, but running up to someone and reciting data is a neat way to turn people off to engaging with you. Start by extending your manus and give them a business firm handshake and a smile. Tell them your proper name and your position at the company if it'due south a networking setting like a convention or investor'southward meeting. If information technology isn't, start with some small chat and ask them how they're doing.^[17]
- For the owner of a bakery, this is as unproblematic as proverb, "Hi! I'1000 Samantha Jones, owner and operator of Adept Cakes in Springfield." Creating a personal connexion to the other person is always helpful.^[eighteen]
Tip: If you lot aren't in a business organization setting, starting time by asking the other person how they're doing. Comment on the weather, setting, or ask them an impersonal question to prompt a conversation.
two
Maintain a pleasant conversation and observe openings to talk business. You lot're going to come off equally pushy and ambitious if you jump correct into the business stuff. Chat casually and make positive comments for a few minutes to establish some rapport with the person you're talking to. When the energy is right, experience complimentary to talk shop and discuss your business. Explain what your concern does and discuss your goals for the nigh future.^[19]
- Treat the chat like a normal chat. If you act like you're not speaking to a existent person, you'll come off as rigid and afar.
- Mentioning the positive elements of your business is equally easy as maxim, "Business concern has been really skilful over the past year. Our numbers are upwards and we're thinking about expanding."
3
Ask questions about the other person to develop the conversation. If you lot spend the unabridged interaction only talking about yourself, you're not going to develop a meaningful relationship. Ask probing questions like, "And so what business are you lot in?" and, "I'd honey to hear nearly how you grew your company!"^[20]
- Don't go over the top and ask deeply personal questions or anything relating to finance. Even if yous're talking money, asking questions like, "What is your company worth?" is inappropriate during an introduction.
4

Shift into your elevator pitch when prompted. An elevator pitch is a 30-second introduction that is designed to entice clients or customers to use your service. When your conversation shifts into what your visitor can offer, move into your elevator pitch to create a quick snapshot of what your company tin can do for the person you're talking to.^[21]

Tip: It'due south called an elevator pitch because yous should theoretically be able to recite it while you're on an lift with someone that you lot've but met. It should be short, punchy, and evocative.
5

Keep your pitch shorter than 30 seconds to stay focused. If you constitutional on for too long when talking to potential customers or clients, they may experience overwhelmed or cornered.
6
Arts and crafts the claw for your pitch based on the problem solved past your product or service. To beginning, take your production or service and ask yourself why someone would demand information technology. And then, retrieve almost the frustrations and problems that may occur if the problem remains unsolved. Provide 1-two sentences about the need for your product.^[22]
- For example, an elevator pitch for a baker that focuses on healthier broiled goods might start, "Have you ever had a slice of block and immediately felt similar you lot did something wrong?" This emphasizes the problem presented by most broiled goods (they're unhealthy for yous) by making the trouble specific and personal.
- You can add a second sentence to add together some detail if y'all'd like. For the baked goods pitch, this might sound similar, "There's no denying that cake is delicious, simply nosotros all know that it's bad for you lot."
7
Demonstrate how your visitor solves the problem. After you've hooked your listener and demonstrated the problem, explain how your visitor solves it. This can be an caption that breaks the solution downwardly into smaller steps, or a simple demonstration of your company's product or service. Add together 2-iii sentences nigh your company's solution to the problem.^[23]
- For example, you may say, "At Good Cakes, we apply a gluten-costless flour blend and pure granulated sugar to cut back on the carbs and saturated fat. Nosotros use loftier-end ingredients sourced locally to ensure that each seize with teeth is savory and delicious." This is a skilful demonstration because it'due south clear, but evocative. A few powerful words, like "savory" and "high-terminate," help the listener form an emotional connection to your company.
viii
Finish by presenting actionable next steps and contact information. To close your elevator pitch out, explain how the listener can find y'all and utilize your service. Finish with ii-3 sentences explaining what the listener should exercise the next time that they see the problem. Include a style to find you lot then that potential clients and customers know where to become.
- Go a business bill of fare and then that y'all can just hand out your contact information in a professional manner.
- For the baker pitch, it might cease with, "And then the next time that yous're craving something sweet but don't want to raise your cholesterol, recollect of Good Cakes! You can observe u.s. online or on the corner of Main street and Pine road."
9

Requite them your contact information and limited interest in meeting again. As your chat comes to a natural close, mitt them your business card or telephone number. Milkshake their paw again and give thanks them for taking the time to talk to you. Say something like "I'd love to go coffee sometime and chat some more" or, "I'd really appreciate the opportunity to sit downwardly and get more than in-depth." Ask them for their business carte du jour and conclude the conversation.^[24]

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Add together New Question

Question

How do you introduce a company to an investor?

Madison Boehm is a Business concern Advisor and the Co-Founder of Jaxson Maximus, a men's salon and custom clothiers based in southern Florida. She specializes in business development, operations, and finance. Additionally, she has experience in the salon, clothing, and retail sectors. Madison holds a BBA in Entrepreneurship and Marketing from The University of Houston.

Concern Advisor, Jaxson Maximus

Expert Answer

Focus on making a personal connexion with the investor. If you focus solely on pitching the financials or technical details, they might get bored.
Question

How do yous make a good lift pitch?

Madison Boehm is a Business Advisor and the Co-Founder of Jaxson Maximus, a men's salon and custom clothiers based in southern Florida. She specializes in business development, operations, and finance. Additionally, she has experience in the salon, clothing, and retail sectors. Madison holds a BBA in Entrepreneurship and Marketing from The University of Houston.

Business Advisor, Jaxson Maximus

Expert Answer

Try to be as straightforward as possible. Right off the bat, say something like, "Nosotros practise X, Y, and Z." This way, it'southward very clear and defined what your business organization is all about.